Even if you have zero knowledge about copywriting, you can reinvent yourself and land the job of your dreams. Discover how Louis Lucente did just that by doing a copywriting course at the Australian Writers' Centre. One year on, he’s working with some of Australia’s biggest brands.
Louis Lucente is one of Australia’s finest musical theatre stars. The lure of creating a side hustle to supplement his acting work had been niggling Louis for years so when lockdown came along and he had time to stop and think, he knew that now was the time to get started.
Within a year, he went from having zero knowledge of copywriting to creating a successful freelance copywriting business,to landing the job of his dreams with one of Melbourne’s hottest creative ad agencies and working on some of Australia’s biggest brands.
We talked about:
How he got started as a copywriter
How he found his first few copywriting clients
How he landed a job in an advertising agency
The connection between acting, theatre, creativity and copywriting and how they intersect
How to work with clients or products when you are ethically challenged
“And one man in his time plays many parts” – As You Like It
Louis is a self-titled ‘creative chameleon' – an actor, singer and musician turned copywriter. Forging a notable performing career across stages and screens worldwide, he now splits his time between creative pursuits with freelance copywriting and working as an in-house agency copywriter in Melbourne. First studying copywriting at the Australian Writers’ Centre, he’s written content for plenty of little-known and well-known brands. He's worked across traditional, digital and SEO marketing before settling into his newest role as an advertising creative at Cyclone. Balancing creativity with purpose, he tries to channel a brand's character in words to best capture its intended audience. And despite singing live on national television or standing naked on the Opera House stage, he's seemingly most proud of reaching close to a million people with an article he penned about the exceptional health benefits of eggs.
