Are you are one of those copywriters who need a website, have been putting it off because it’s just too hard, and you know you are losing business to those who do have one? In this episode you’ll learn exactly what you need to create your website and how to do it.
Sandy Taylor is a web developer and designer with a passion for design, economics, SEO, psychology and common sense. And today I talk to her about how copywriters can build their website.
In this episode, we talk about:
How to brief a website developer
How to write copy for your website
What platform to use – WordPress, Wix or Squarespace and the pros/cons of each
What plug ins are, why they’re useful and how to get the free ones
Why niching your copywriting business is critical and three steps to creating a niche that is uniquely yours
How to design a website and use templates to get inspiration
What a great copywriting website contains
Why copywriters often write too much for their website
Why you should focus on your mobile version before your desktop version
The power of photos and how to get a good one (and what to do if you really don’t like the look of yourself)
What pages your website must have
About Sandy: Sandy Taylor is an unusual blend of SEO copywriter, web designer and small business marketing strategist, who’s fascinated by how the world works.
She turns the qualities of one person into profitable business brands, using a thoughtful mix of design, economics, SEO, psychology and common sense.
She works with small business owners in a done-for-you capacity at sandytaylor.com.au, and delivers online programs at smallbusinessmarketingcoach.com.au.
