Email is one of the most important channels for generating new leads. While some say email is ‘dead’, nothing could be further from the truth. Just ask Liz Green. Liz is an email copywriting expert and is flat-chat with work and booked out weeks in advance. There are secrets to her success and she reveals the best of them in this podcast episode.
In this episode, I talk to Liz about:
how her family business failed and how that led her to the copywriting life
why copywriting is an exciting business for women of a ‘certain age’
why having a writing degree didn’t help her find writing work
how life experience makes her a better copywriter
how to pre-assess a client to weed-out tyre kickers and time wasters
how she chose her niche and why it works for her
how to plan, write and execute a welcome email series for your copywriting business (she provides a step-by-step guide for what to write, when to send it and who to send it to)
the briefing process she uses to uncover gold nugget content that makes writing a breeze
Her copywriting process, how she uses it to qualify her leads and why she rarely has to barter on pricing
why she uses a double opt-in approach for all her sign-ups
how copywriters can write a nurture sequence to promote their business
topics to cover in a copywriter’s newsletter
how to survey your audience for your client to get the best brief.
About Liz: Liz Green is a research-based copywriter who helps purpose-driven businesses grow reach, revenue and impact online.
She specialises in website copy and strategic email sequences that roll out the red carpet for site visitors, customers and subscribers.
She loves working with business owners whose purpose goes beyond sales and profit to include making a positive impact on their community.
A graduate of Copywriting Essentials, Liz started her copywriting business in 2017 at the age of 49. So she knows a thing or two about the challenges and rewards of choosing small business ownership later in life.
Away from the world of copywriting, she's a devoted cat auntie and occasional flautist who firmly believes any situation can be improved with cake.
