Launching a podcast is a brilliant way to build your copywriting business. It helps you build your authority, find new clients and create new connections with interesting and high-profile people. If you’ve ever wanted a map for how to build, launch and promote your podcast, this is the episode for you.
Ash Roy is a podcast and digital marketing expert and is a global authority on productivity and business growth. He has attracted big names to appear on his podcast, including Seth Godin, Brian Tracy, the motivational expert, Brian Clarke, the founder of Copy Blogger and Rand Fishkin one of the original co-founders of Moz.com.
In this podcast I talk to Ash about how to:
to launch a podcast
get celebrities on to your podcast
choose the right title for your podcast
find great titles using Uber Suggest keyword research tool
use an empathy map to identify your target audience
identify the right content and questions to ask
understand the technical side of recording a podcast
monetise your podcast and why you need to play the long game
find partners and advertise your podcast
use guest blogging to promote your podcast and build your domain authority
use podcasts to build your subscriber base
choose the right length for each podcast
niche your podcast to find new clients
edit your podcast, find the right editor and what to pay them
launch your podcast onto the various platforms
propagate your podcast to increase your reach
buy the right microphone
Bio:
After a corporate career in finance and strategy, that spanned 15 years in large multinational corporations, a CPA, and an MBA from the Australian Graduate School of Management (Distinction), Ash Roy founded Productive Insights in 2013.
Productive Insights’ passion is to partner with service-based small business owners to help them grow sustainably and profitably using strategies that actually work.
He hosts a successful podcast called Productive Insights Podcast with over 200 episodes. It features some of the world’s leading online entrepreneurs including Seth Godin (episode 200), Guy Kawasaki (episode 210), Rand Fishkin (episodes 38, 126 & 159), Neil Patel (episodes 1&212), Ryan Deiss (episode 170), Amy Porterfield (episodes 145 & 201), Sonia Simone (episodes 107,108 & 144), Noah Kagan (episode 147), and many others. You can access it via this link:
