Would you like to sell your copywriting business for a million dollars, or even $10 million dollars? It’s possible, and Kobi Simmat is going to show us how.
Kobi is one of Australia's most successful business improvement specialists. He recently achieved a $20 million valuation and then a successful sale of his own business and now helps others unlock the full potential of their businesses. He wrote a book called ‘How to Build a Business Others Want to Buy’ and, full disclosure, I was his ghostwriter so I got to spend a lot of time hearing how he did it and how others can too. I think you’re going to love what he has to say.
And the good news? A copywriting business is the perfect business to sell because our clients don’t just need one piece of content; they need lots of content on a monthly basis which makes a copywriting business a very attractive proposition. And why is that? Because the # 1 thing that buyers look for is monthly recurring revenue. What a coincidence.
In this episode you’ll learn how to:
prepare your copywriting businesses for sale
value your business
make your business more valuable
create a source of monthly recurring revenue
use the five-step sales process to sell like a pro
be an ethical salesperson
remove objections and close the sale when talking to clients
understand the metrics buyers look at when buying a business
understand ‘multiples’ and the impact they have on the valuation of a business
read a profit and loss statement
create an ‘owners’ mindset’
move from technician to visionary
set up your morning rituals to guarantee success
do less of the grunt work and more of the strategy work (and find out what kind of strategy work you should be doing!)
use the ‘Book of 50’ principle to systematise your business
delegate the tasks you don’t like so you can do more of what you do like
use a five-step process to work on the business and not in it
scale your content and do more with less effort (Kobi posts 1000 pieces of content a week! – find out how he did that!)
About Kobi
Kobi Simmat is a self-taught expert in business management and advisory services, and the founder of Best Practice Biz. He achieved a $20 million valuation and then a successful sale of his business and now helps others unlock the full potential of their businesses. Download your free chapter of his new book, How to Build a Business Others Want to Buy.
